Every veteran convention participant recognizes that, when it comes to successfully working the trade show display circuit, there are two critical components that come into play. What's the first factor to consider when striving to achieve a positive return on investment? Unquestionably, this falls on the business' trade show stand itself.
It's no secret that garnering the attention of the wandering masses at these industry functions is of paramount importance. In order to effectively entice and inform the consuming crowds, each attending organization needs to have a trade show stand that delivers something distinctive that the competition just doesn't offer. Whether utilizing an elaborate stand replete with several attention grabbing features, or opting for simple banner stands that visually compel the wandering crowd, having a unique display is an important piece of the achievement equation.
Beyond The Trade Show Stand: Consider Your Most Valuable Asset
However, beyond the stand design, businesses truly looking to capitalize on the many opportunities presented at these events also need to consider what should be their most valuable asset: their employees. It is vital to never underestimate the importance of staff members manning the trade show display in the overall success of the event. Once visiting guests stop into the stand, it is completely up to your team to connect with and, hopefully, convert each person into a viable lead for your organization. Just like your business' stand, you need your staff to stand out from the competition. They not only need to consistently be dynamic as they engage with the attendees, they also need to embody a professional and polished representation of your organization.
Key Methods To Help Your Staff Shine At Every Trade show Display
Want to make sure your staff makes as big of an impact as your trade show display? Employing a few simple techniques can help ensure that your team is always the one to watch at every event. Always consider:
Trade show display training: Professional training can make a huge difference in your team's polish and performance. Even offering a few onsite sessions can make a major impact.
Customized stand flooring: Most events can stretch on for hours, leaving your staff on their feet all day long. Partner with a reputable design firm that offers customized (aka padded!) flooring. An experienced provider will offer various options that meet a range of price points to ensure you get an ideal complement to your already existing trade show display.
Wardrobe requirements: Beyond flooring options, always consider other ways to help keep your team feeling energized and comfortable. Wardrobe is a great way to help ensure that your employees are ready for the long day of standing they have ahead of them. While looking professional is always a must, always encourage them to wear their most comfortable shoes while manning the exhibits.
Scheduling needs: If you want your employees to always look refreshed, offer scheduled breaks throughout the event. The hours manning the stands can prove grueling. In order to keep their energy levels high, create a specific outline of breaks that allows staff members to get away from the stand, but still maintains adequate coverage at all times.