Friday, June 27, 2014

This Christmas Beat the Crowds - Shop Online

Online Christmas Shopping to Easy the Stress of the Holidays!

You adore the holiday season. Everything to do with Christmas excites you. You love getting out all your favorite recipes and cooking up a storm. Putting up the Christmas tree and placing all those Christmas decorations that you have collected over the years is a joy. You love having secrets from your loved ones and being able to surprise them with special things. The big, big negative event of the season is having to shop in crowded busy shopping malls and other retail outlets.

You have a busy schedule and you can't find time to push through all the Christmas shoppers to find the right color or the much wished for toy or the exact CD on your list. Online shopping helps you tackle the requests you have without having to brave the crowds. It allows you to quietly research availability and price.

More and more everyone is turning to the Internet to help them save time and money. In front of your computer screen you can serenely browse the huge selection of items. Online shopping is so convenient and can provide you with a source for everything you want to buy.

Before you start to shop you can decide on how much you are willing to spend on each item. You can draw up a list and stick to it. Since you are so focused there will be no impulse shopping. No temptations from store windows and discount signs. Online you are able to find gifts for every taste and every age. Most often these can all be found at the same online store.

Another joy of shopping online is that all your selections will be delivered right to your door. All the anxiety of Christmas shopping will be removed as you relax with a cup of coffee or hot chocolate to browse and select.

You can find clothes and matching accessories in an online Christmas store. You can buy shoes; car gadgets and items that teens swear are "must have" for their lives. There are collectibles, jewelry, electronics, toys, and stereo equipment for sale at online stores.

Everything for everyone is available at an online store. Because this is such an easy convenient method of shopping every year the numbers of online shoppers is increasing substantially.

If you have canvassed your family's Santa lists then you know exactly what everyone is hoping to receive this year. There are many online sites that will point you to the hottest, best selling, most wished for gifts, and toys.

Gift cards for older children and young adults are readily available. You can buy these from online book or music stores. The savings, the quick delivery, and the great return policies have allowed these online stores to grow and grow.

Monday, June 23, 2014

Shopping Online - The Benefits

The internet ushered in new ways by which we go about accomplishing some, if not most, of our daily tasks. Nowhere is this more true than in the way we shop. No longer is it a necessity, in many cases, to drive to the store, deal with traffic, or stand in long lines, we now can do most of our shopping 24 hours a day 7 days a week by simply reaching for our computer and performing a few clicks of the mouse. In fact, we can even do this on a phone now and bypass the computer altogether.

Times have certainly changed. Virtually every vendor and service provider has an online presence by which to conduct business. Online shopping sites often offer discounts, to the delight of shoppers, for purchases made online due to lesser overhead costs which allow for lower prices. And this is just the beginning, the world wide web has only been around a very short time, and as it continues to evolve, online shopping will only become more and more the norm.

One of the many benefits of shopping online is convenience. People are busy, more times than not, having to be present at a store during business hours is not an option. Online shops are always open for business, and allow for a quick and unencumbered shopping experience that is simply not found in a brick and mortar store.

Shopping online also offers the flexibility of looking around for the best deals. Having to go from one place to the next in search of a better price requires time and effort, but not online. Stores are at your fingertips and can all be visited in minutes. Searching for items in a store is also a lot quicker online. There's no walking, and pushing of carts, up and down aisles to find your item or product.

However, in terms of fraud and protection of sensitive private information, the internet is the equivalent of the Wild West. Unless a website is secure, private information including credit information, name and address could be collected by a malicious party system intent on using such information in a fraudulent manner. So, it is extremely important that you only go through with a transaction inside of a website that is secure and employs encryption which ensures your information stays within the confines of its checkout page.

The world is taking to online stores in droves. Nowhere is this more evident than in the UK. The country is in the forefront of the online shopping wave in Europe. A study conducted recently showed that the overwhelming majority of Britons, with online access, head to the internet for their shopping needs.

Monday, June 16, 2014

Are You Maximizing ROI On Your Business Trade Show Displays? Three Key Metrics To Watch

Seasoned veterans of the marketing convention circuit understand that setting up a trade show stand or even simple table top displays at any promotional event can deliver an extensive assortment of benefits. From cold hard numbers revolving around face to face engagements at the function itself to less tangible data like an uptick in online traffic, these advertorial outlets can assist companies in every industry to reap a comprehensive array of positive results that can help justify the fees and expenses associated with these trade show displays.

Businesses Must Carefully Monitor ROI Of Trade Show Displays

While the itemized list of perks gained by engaging in trade show displays proves lengthy, it's still something that business leaders need to stay focused on throughout the year. Not exactly sure how to best determine around your company's return on investment from setting up exhibits and table top displays? You're not alone. Many entrepreneurs struggle with how to monitor the general success of these functions, particularly the more abstract results that are often achieved post-convention. However, maintaining a steady focus on some key metrics can help ensure that your company is consistently considering and analyzing critical success criteria.

Important Criteria To Monitor At The Close Of All Trade Show Displays

At the conclusion of marketing conventions, it's imperative for your staff to convene and compile a post-event analysis. When assembling the data, always consider the following:

Product Demonstrations: Sure, guests may stop by your table stop displays to quickly peruse your promotional literature or (more likely) to grab whatever free handout you're offering at your trade show stand. But how many visitors actually take the time to ask for a personal demonstration of what your product does? Before the opening of each event, create a way to calculate the total number of merchandise demos offered throughout the course of the function. A basic tally will certainly set a benchmark for future events, but being able to jot down quick notes like "one on one" or "group" will give your team an even better idea of how a specific convention went and how it matches up to previous venues.

Leads Generated: It's no secret that collecting leads is a major reason why a business sets up a trade show stand at all. Generated leads are also a key metric that offers tangible evidence of ROI. Rent or procure a machine that automates lead compilation to efficiently streamline the accumulation process and save both time and stress. Also, taking the total cost of the event and dividing it by the total number of leads gathered will deliver a basic cost per lead formula to monitor how this event measures up to previous functions.

Always remember that the only way to convert leads to sales is to follow up with them. Create a plan with the team to connect with each and every lead collected. Be sure to log all contact activity in the company database to monitor the end result/event ROI of each new name collected. How many turned into appointments? How many purchased from your organization?

Online Metrics: Monitoring online activity is a great way to analyze some of the post-event positives delivered from trade show displays. Get a general idea of website visitors that check out your company page in the days leading up to the marketing convention. Once the show has ended, measure any upticks in user traffic. Major boosts in clicks are generally a good indication of convention ROI. Also, always analyze other Internet resources such as social media marketing pages and carefully track increases in your business' online network immediately following the event as well to compile comprehensive analytics of overall results yielded.

Thursday, June 12, 2014

Newest Money Making Schemes - Set Up Your Own Information Marketing Business

Planning to start a home based business could be hard so why don't you consider information marketing.

Starting your own information marketing business means the end to transportation expenses and hassles, answering to a boss, and working overtime. Aside from that, you will earn more than what you usually make, maybe even in a short period of time.

But before that, let us find out how to start an information marketing business. No pain, no gain, right?

Actually, it's a painless procedure. First, you have to find a particular field of interest that people will eagerly pay to have information based answers to their problems. From there, you can start creating a variety of products that provide information.

Yes, it's that simple and easy. You just provide the answers to the questions that people are regularly asking, and will unhesitatingly pay for these solutions, then you have just created your own information marketing business.

For instance, this could be people who are looking for a solution on how to handle their taxes. If you are knowledgeable about taxes or you have access to it right away, you can write a how-to, make an audio book, or a video, and then charge a fixed amount for people to be given the solution. If they are happy with the information you have given them then you'll generally find your self swamped with loyal customers.

But of course, taxes are only an example... there are tons to provide information or solutions for. If you dabble in a lot of activities, such as baking, playing the piano, you can develop a product helping beginners and enthusiasts hone their skills. The sky's the limit!

Sunday, June 8, 2014

Breaking the Habit in Trading

What are some of the common trading errors that we all seem to have had, or for some of us, are still having? Where do errors come from? How do they occur? Well, we all have habits, and habits tend to occur because of repetition. Think about anything you do in life. Most of the time it's a result of conditioning yourself through repetition. Have you ever set your alarm clock for a particular time to wake up, only to find yourself waking up without the alarm clock a few weeks later? I know it's happened to me! Then you look over and it's about 5 minutes before your alarm is supposed to go off and you say... "just... 5... more... minutes" Why do you think that happens? It's because you've conditioned your mind and body to wake up at a certain time, and then you become accustomed to doing it because of the repetition.

Repetition has the same effect in trading. For example, if you begin to take impulse trades, or make decisions that are outside your trading model, then what you're doing is beginning a new pattern of behavior. The problem with starting a new pattern of behavior is that first off, you haven't even tested this new behavior to see if it's profitable, and second, you are now introducing a new action into your trading career which can severely alter your thoughts and emotions in trading. Now you could say "yeah, but I made money"...the WORST thing that can happen. Why's that? Because you just made money by breaking your rules and then you may start to think that you are smarter than the system, and then you do it over and over and over again with no testing whatsoever only to find yourself saying "If I had just followed my rules from the beginning, I wouldn't be in this mess"

When you conflict your subconscious and conscious mind with different trading habits, it's only going to make your trading career that more difficult. Now, that's not to say that you can't have two different types of trading models as a trader. You absolutely can and still be an effective trader. However, what's important is that you develop the unconscious competence level. In other words, it's important that you master one method of trading before introducing a secondary method so that there is no conflicting information.

Now, what can we do if we've introduced bad habits into our trading? How can we break those patterns of behavior? There are many ways of course, but here are some of the more effective ways that I believe really work. Studies show that it takes eighteen to thirty days to break a habit and then another eighteen to thirty days to introduce a new one. So what we're going to do here is introduce a few simple techniques that can help change your thought pattern in trading. Before we go on, let me state that if you are trading and do not have any of the habits described above, these techniques are still a great exercise for you.

This is what you are going to need:

* Notebook or a writing journal
* Either 3×5 index cards, or even better the jumbo index cards
* Sharpie or a dark marker
* Pen

Once you have these items, we're going to do a few exercises:

1. In your first page of your journal or notebook, write at the very top in BIG LETTERS, "WHY DO I TRADE?". Once you've done that, I want you to list a few reasons why you trade. Take the time to REALLY think about it. Is it the money? No...It's what the money represents to you. Maybe it's time freedom. Maybe it's so you can give back. It could be many things. However, before you list the reasons why you trade, the very first reason should be: I TRADE TO BE CONSISTENTLY PROFITABLE. Feel free to write as many reasons why you trade. If it takes a few hours, GREAT. If it takes you 10 minutes, that's fine too. Just list down all the reasons you trade.

2. Once you've done that, on a fresh new page write the following:
I trade what I SEE, not what I think.
I cannot control the market, I can only control MYSELF.
My trading mindset is the key to being SUCCESSFUL.
I will not be biased as where the market is going.
I BELIEVE the markets are 100% psychological.
I strictly adhere to my RULES.
Losing is a part of the business.
Trading is a business and I am here to PROFIT.

* I trade what I SEE, not what I think.
* I cannot control the market, I can only control MYSELF.
* My trading mindset is the key to being SUCCESSFUL.
* I will not be biased as where the market is going.
* I BELIEVE the markets are 100% psychological.
* I strictly adhere to my RULES.
* Losing is a part of the business.
* Trading is a business and I am here to PROFIT.

Take a minute to re-read what your wrote and understand the meaning of each statement.

Now, after you've done that, I want you to memorize the words in BOLD.


Or you can abbreviate using the first letter of each word: S.M.S.B.R.P.

Take the above statement or abbreviation and write it down with your marker on your 3×5 or Jumbo index cards. After you've done that, tape it to the bottom of your monitor. We're doing this because seeing and reading this statement with REPETITION is going to change the pattern of your conscious and subconscious mind when you think about trading. When you train yourself by looking and listening to yourself repeat the statement SEE MYSELF SUCCESSFUL, BELIEVE RULES PROFIT or S.M.S.B.R.P. over and over you WILL BELIEVE and OWN (I'd use a different word) these statements.

Think about words and phrases you've learned throughout your life. Something as simple as "The wheels on the bus go..." I'm sure most of you knew to say "round and round" Or if I say "Mary had a little..." Again, for most of you I'm sure the word "lamb" came to mind.

Can you remember a time when you or a friend got something, and immediately you began to notice other people with the same thing? I remember a friend of mine bought a very unique Volkswagen a while ago that I had never seen before. It was actually a pretty rare car that was made from 1988-1993 in the US, and it was nice. After seeing it, driving it, touching it, I began to notice when I saw other ones on the road. I would be driving and sometimes I would see one far in the distance and I would speed up and think it was so cool that someone else had the same unique car that my friend had. Then I would frantically call him and say "Guess what?!, I just saw someone with the same car as you!" How come this happened? It's because seeing his car almost everyday, driving it, washing it, OVER AND OVER made a connection in my conscious and subconscious mind, and with that mental representation now there, it became much easier to notice the same unique car in different parts of the area. It's been over 7 years now, and I still can notice that car from a distance.

What this exercise is meant to do is create a new pattern and help you break any bad patterns or habits you may have in trading. Take the time everyday and read WHY DO I TRADE? Then take the time to read the second set of statements. As you read them think about how it applies to your trading. Think about the perfect setup that you saw on a chart and when it worked exactly as you expected. Think about how you took that trade without any hesitation. Look at the index card with your statement S.M.S.B.R.P. and re-read it OVER and OVER again. Then think about how your trading career will be profitable as long as you follow your rules and do exactly what you are supposed to do every single time. Again, I am assuming that you have back-tested and you have a PLAN. Remember, everything we do is a result of repetition and conditioning. Now think about how you can condition yourself to succeed as a trader and BREAK those bad habits!

Now you may be wondering, what are you going to do with the rest of your journal. What I want you to do is begin to make daily entries. It can even be a checkbox if you want. But each day that you follow your rules, write it down, and write down how it FEELS, regardless a profitable or a non-profitable day. Remember, that losing trades is a part of the business, and it WILL happen, but what is most important is that you follow your rules. A profitable plan and a set of rules will in fact prevail.

Friday, June 6, 2014

Business Opportunity Expo - Marketing Fairs, Business Fair Planning

Find Business At "Business Shows"

Trade exhibitions are a wonderful place to locate new people. You can always make up in large numbers what you need in skill. The number of recruits that you meet in a few hours at a home party business expo will give you skills that will increase your results.

Find People @ Home Party Business Events

The business opportunity expo is an amazing situation to discover a immense quantity of leads in one sitting. The sheer amount of potential customers gives a repetition of the network marketing experience that it makes the sales area an occasion to develop your skills and to acquire recruits all at the same time. Not only is the home party business expo the perfect situation to perfect your networking skills but it is also an tremendous time to train new reps. Working with a sales leader, a new distributor will take note, be trained and put into practice the networking aspect of operating a trade exhibition and get new business many times throughout the day. This is a education opportunity that should be put into into the entire team's instruction start up system because the large size of networking opportunities will give new consultants the skills that they need to achieve success.

Set Up Business Shows Booth

As a vendor at a trade event your stand is your showcase. Take the time to plan your cubicle and make an investment in some nice table cloths and skirting so that you look like a professional. Do not over do your expo area.

As a sales business owner you do not have to win the award. Keep your booth unpretentious, simple and delightful.

Do not over fill your area. Fair guests & attendees are experiencing visual overload, so keep it unadorned.

Home Business Fairs Tip

The one most significant tip for all business opportunity event participants to take into account is to always be IN FRONT of your table. This simple strategy will make your stall more approachable than if you were standing at the back of the table. The table is a separator that you can break by positioning yourself in front of it. The easiest way to create your booth comfortably is to set up your table about 4 feet back from the guest walkway aisle as opposed to at the back curtain of the area. By doing this when you are stationed at the front of your table you are able to stand on the imaginary line that separates you from the guest walking aisle and so breaks another obsticle. By doing this you will notice that it is easier to connect and become friends with your guests.

Network Marketing At Home Party Business Events

Another way to attain business at Business Opportunity Shows is to network with the other vendors. This method of discovering business leads is low-priced and it works. Instead of attaining a booth just go to the fair or expo as a walk in guest. Now you only spent a couple dollars to come in and do not have to set up a spot at the event, yet still have a lot of the network marketing opportunities existing in one place. The booth vendors are there to chitchat to the guests and you are a good lead so they would love to chitchat with you. The only thing you have to do is determine is how to move into your business! It's wonderful!

Business Events Network Strategy

Every business opportunity business owner should market their business at Business events twice monthly. Once as a vendor and once as a guest. This sales business marketing plan will bring you recruits and alsoimpart you with a tactic to develop your skills at network marketing.

Tuesday, June 3, 2014

Small Business Marketing - Understanding Why People Shop Online

In order to succeed online, a small business must understand why people shop for products and services online. The new numbers just released by comScore indicates that online shopping has rebounded with a 10% growth in sales for the first quarter yet many offline businesses are still suffering.

For a small business to take advantage of this growth, you firstly must be online. That is just common sense. Secondly, you must understand why people shop online in the first place. By understanding the motivation behind ecommerce purchasing, you can ensure your small business website fits the buyer's needs.

When it comes to shopping online, there are two main motivators:

  1. Convenience.
  2. Pricing.

Let's take a look at those factors.

Convenience Shopping

People shop online because they like the idea of being able to purchase products on their own time schedule. They can shop early mornings or late at night from the comforts of their own home or, these days, on the go via mobile devices. Online stores are open 24/7.

They also like the fact that they do not have to face traffic or lineups when buying online. This is particularly true during the busy holiday season. They can do all of their purchasing at their leisure and the postman will deliver it to their door. No hassles, no frustration.

Shoppers also know that they can find exactly what they are looking for online. They do not have to hop in their cars and go from store to store until they find the items they want. It is all available to them on their computers.

Comparison Pricing

There is the perception that if people shop online, they will get the best possible price for the products they are searching for. Comparison shopping is very easy online. All they have to do is visit a few websites to know which one offers the best deals. This is much simpler than visiting a variety of shops offline.

People want to know they are paying a fair price for merchandise. Most often, the customer always wants to feel like they have "won" in their bid to get the best value for the dollar. By purchasing online, it is very easy for them to assess their savings.

What Does This Mean For The Small Business Owner?

By understanding the reasons a person may have for shopping online, you can then appeal to those reasons on your website. Play up the fact that they do not have to fight traffic to buy from you. You might even post your competitor's pricing on your site to demonstrate to them that you have the lowest price for the goods.

Make it easy for your customers to find what they are looking for on your website. Consider offering free shipping or delivery as an incentive to close the sale. Since selling online carries less operating costs for the small business owner, why not pass that savings along to the online shopper?

What it all boils down to is the fact that if you do not have your products or services available online you are going to miss out on a great deal of sales from people who are too busy or too frustrated to physically visit your business location. You must not only be online, you must make sure your potential customers can find your website. Once you have that mastered, you can sit back and watch the orders come in.